Buzzword

A buzzword is a word or phrase used to impress, or an expression which is fashionable. Buzzwords often originate in jargon. Buzzwords are often neologisms.^[1]

The term was first used in 1946 as student slang.^[2]

Examples

The following terms are, or were, examples of buzzwords (see also list of buzzwords):

• Long tail^[3]
• Next generation^[4]
• Paradigm^[5]
• Paradigm shift^[6]

See also

• Buzzword bingo
• Buzzword compliant
• Golden hammer
• Marketing buzz
• Marketing speak
• Memetics
• Power word
• Psychobabble
• Virtue word
• Weasel word

Footnotes

Further reading

• Negus, K. Pickering, M. 2004. Creativity, Communication and Cultural Value. Sage Publications Ltd
• Collins, David. 2000. Management fads and buzzwords : critical-practical perspectives. London  New York : Routledge
• Godin, B. 2006. The Knowledge-Based Economy: Conceptual Framework or Buzzword?. The Journal of technology transfer 31 (1): 17-.

External links

• The Buzzword Generator Generates buzzwords and sample sentences containing such generated buzzwords
• LanguageMonitor – Watchdog on contemporary English usage
• N-Gage At E3 Showcases Immersive Games And Next-Generation Mobile Gaming – an example of buzzwords in action.
• The Web Economy Bullshit Generator
• On living wage, affordable housing, etc.
• View buzzwords, add buzzwords, comment on buzzwords
• The Online Dictionary of Language Terminology
• Guide to Corporate Buzzwords, Part 1 - a look at buzzwords in Corporate America

Propaganda techniques   Ad hominem Bandwagon effect Big Lie Blood libel Buzzword Card stacking Censorship Code word Dog-whistle politics Doublespeak Euphemism Framing Glittering generality Historical revisionism Ideograph Indoctrination Lawfare Lesser of two evils principle Limited hangout Loaded language Loosely associated statements Newspeak Obscurantism Plain folks Public relations Slogan Spin Weasel word