A buzzword is a word or phrase used to impress, or an expression which is fashionable. Buzzwords often originate in jargon. Buzzwords are often neologisms.[1]
The term was first used in 1946 as student slang.[2]
Examples
The following terms are, or were, examples of buzzwords (see also list of buzzwords):
See also
- Buzzword bingo
- Buzzword compliant
- Golden hammer
- Marketing buzz
- Marketing speak
- Memetics
- Power word
- Psychobabble
- Virtue word
- Weasel word
Further reading
- Negus, K. Pickering, M. 2004. Creativity, Communication and Cultural Value. Sage Publications Ltd
- Collins, David. 2000. Management fads and buzzwords : critical-practical perspectives. London New York : Routledge
- Godin, B. 2006. The Knowledge-Based Economy: Conceptual Framework or Buzzword?. The Journal of technology transfer 31 (1): 17-.
External links
Propaganda techniques |
---|
| - Ad hominem
- Bandwagon effect
- Big Lie
- Blood libel
- Buzzword
- Card stacking
- Censorship
- Code word
- Dog-whistle politics
- Doublespeak
- Euphemism
- Framing
- Glittering generality
- Historical revisionism
- Ideograph
- Indoctrination
- Lawfare
- Lesser of two evils principle
- Limited hangout
- Loaded language
- Loosely associated statements
- Newspeak
- Obscurantism
- Plain folks
- Public relations
- Slogan
- Spin
- Weasel word
| |
|