Informatika Komputer    
   
Daftar Isi ☛
(Sebelumnya) AsUnitAsymetrix (Berikutnya)

Asus

ASUSTeK Computer Inc.
(trading as Asus)
TypePublic
Traded asLSE: ASKD, TWSE: 2357
IndustryComputer hardware
Electronics
Founded2 April 1990
Founder(s)T.H. Tung
Ted Hsu
Wayne Hsieh
M.T. Liao
HeadquartersBeitou District, Taipei, Taiwan
Area servedWorldwide
Key peopleJonney Shih (Chairman)
Jerry Shen (CEO)
ProductsDesktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations
RevenueUS$14.73 billion (2011)[1]
ProfitUS$565.2 million (2011)[1]
Employees18,850 (2011)[1]
WebsiteAsus.com
Asus
Traditional Chinese華碩電腦股份有限公司
Literal meaningASUSTeK Computer Inc.
(Great Splendid Computer Corporation)

ASUSTeK Computer Inc., trading as Asus (/ˈeɪsuːs/[2]), is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include desktops, laptops, mobile phones, monitors, motherboards, servers, tablet PCs and video cards. The company's slogan is: "Inspiring Innovation. Persistent Perfection."[3]

Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer).[4] Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.[5]

Asus has a primary listing on the Taiwan Stock Exchange and a secondary listing on the London Stock Exchange.

Contents

Name

The name Asus originates from Pegasus, the winged horse of Greek mythology.[6][7] Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.[8]

History

Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[9] all four having previously worked at Acer as computer engineers.

In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. By 2009, Asus received Intel engineering samples ahead of its competitors.[10]

In September 2005 Asus released the first PhysX accelerator card.[11] In December 2005 Asus entered the LCD TV market with the TLW32001 model.[12] In January 2006 Asus announced that it would cooperate with Lamborghini to develop its VX series.[13][dead link] On 9 March 2006 Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.[14] On 8 August 2006 Asus announced a joint venture with Gigabyte Technology.[15] On 5 June 2007 Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007 Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[16] Asus subsequently released several Blu-ray based notebooks.

In January 2007, Asus began a major restructuring of its operations,[17] splitting into three independent operational units: Asus, Pegatron and Unihan Corporation.[18] The Asus brand was applied solely to first-party branded computers. Pegatron handled OEM manufacturing of motherboards and components, and the Unihan Corporation focused on non-PC manufacturing such as cases and molding. On 3 January 2008 Asus formally split into three companies: ASUSTeK, Pegatron and Unihan.[19][unreliable source?] In January 2008, Pegatron acquired the Unihan Corporation as a subsidiary from Asus.[20]

In the process of restructuring, the highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[21]

On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[22]

On 1 June 2010, Asus spun off Pegatron Corp.[23] In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[24] The two companies had produced six Garmin-Asus branded smartphones over the prior two years.[24]

In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.[25]

In January 2013, Asus officially ended production of their Eee PC series due to declining sales as a result of consumers favoring tablets and Ultrabooks over netbooks.[26][27]

Operations

An Asus shop in Hong Kong

Asus has its headquarters in Beitou District, Taipei, Taiwan.[28]

As of 2009[update] Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), China (Suzhou), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, China, covers 540,000 square meters, roughly the size of 82 soccer fields.

Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.

Products

Asus' products include laptops, tablet computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, optical disc drives, computer networking devices, computer cases, computer components and computer cooling systems.

Eee Line

Since its launch in October 2007, the Eee PC netbook has garnered numerous awards, including Forbes Asia’s Product of the Year,[29] Stuff Magazine’s Gadget of the Year and Computer of the Year,[30] NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner.

Asus subsequently added several products to its Eee lineup, including:

  • EeeBox PC, a compact nettop
  • Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure,
  • Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand-motions into corresponding movements onscreen
  • Eee Pad Transformer, is a tablet computer that runs on the Android 3.0 operating systems[31]
  • Eee Pad Transformer Prime, the successor to the original Transformer.

On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC", (the "Asus Eee Box" computer line is later in 2010 renamed to "Asus EeeBox PC").[32]

N Series

The N series are high performance notebooks featuring up to Intel Core i7 processors, Nvidia GT650M GPUs and audio by Bang and Olufsen.

Essentio Series

Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[33]

Digital media receivers

Asus sells digital media receivers under the name Asus O!Play.[34]

GPS devices

Asus produces the R700T GPS device, which incorporates Traffic Message Channel.[35]

Republic of Gamers (ROG)

Republic of Gamers[36] is a line of products launched by Asus in 2006 "with the purpose of delivering the most innovative hardcore hardware for truly dedicated gamers." Republic of Gamers products include motherboards, graphic cards, notebooks, desktops, peripherals and accessories.

Sound cards

Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect.[37] In July 2008 Asus launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection of the Xonar DX.[38] Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[39]

In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124db SNR rating and precision audio clock tuning.[40] In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[41] During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[42][43] In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[44][45]

Tablets

Asus' line of tablets includes the Eee Pad Transformer series, Eee Pad Slider series, Eee Slate series, and the newest Nexus 7, manufactured for and branded as Google was announced on 27 June 2012 for release in July 2012.[46]

Asus has been working with Microsoft in developing Windows 8 convertible tablets.[47]

  • An Asus Fonepad

  • An Asus NVIDIA GeForce 210 silent graphics card
    2012

  • An Asus Eee Note EA-800

  • An Asus x21 ultrabook

  • An Asus AMD motherboard with an AMD Phenom II processor mounted, along with the stock heatsink and fan on the board
    2010

  • An Asus ATX chassis TA-M21

Environmental record

Green Asus

In 2000, Asus officially launched Green Asus,[48] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. Green Asus pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".[49]

Recognition

In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.[50]

In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".[51]

In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[52] including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[51] In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.[51]

Recycling campaign

In April 2008, Asus launched its "PC Recycling for a Brighter Future"[53][54] program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.

Pirated software and dissemination of confidential data

In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and pirated software.[55] Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs.

At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[56] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[57][58]

See also

Portal iconTaiwan portal
Portal iconCompanies portal
  • Daftar/Tabel -- companies of Taiwan
  • Biostar
  • DFI
  • Elitegroup Computer Systems (ECS)
  • Gigabyte Technology
  • Micro-Star International (MSI)

References

  1. ^ a b c "Forbes Global 2000 #1131: ASUSTeK Computer". Fortune. April 2012. Retrieved 14 July 2012. 
  2. ^ "How to pronounce Asus". video. Engadget. http://www.engadget.com/2010/12/17/ho w-to-pronounce-asus-video/. Retrieved 3 March 2011.
  3. ^ "Asus Press Global Inspiring Innovation Persistent Perfection". Lambaro.com. http://www.lambaro.com/blog/asus-pres s-global-inspiring-innovation-persist ent-perfection.html. Retrieved 2013-02-13.
  4. ^ "Gartner Says Declining Worldwide PC Shipments in Fourth Quarter of 2012 Signal Structural Shift of PC Market". Gartner, Inc.. http://www.gartner.com/newsroom/id/23 01715. Retrieved 22 February 2013.
  5. ^ "2008 Top Taiwan Global Brands announced today(2008/10/23)". Brandingtaiwan.org. 23 October 2008. http://brandingtaiwan.org/eng/activit y_news_detail.aspx?sn=47. Retrieved 1 June 2010.
  6. ^ "Origin of the Name 'Asus'". Asus website. Asus. http://www.asus.com/ContentPage.aspx? Content_Type=AboutAsus&Content_Id =9. Retrieved 4 August 2009. "Asus comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. However it is not pronounced like the "asus" in Pegasus,"
  7. ^ "Russian-language interview with Alexander Kim (Алекс Ким), October 2003". Hw.by. http://www.hw.by/events/asus.html. Retrieved 1 June 2010.
  8. ^ Maks, Kurmaz. "Интервью с Asus [Interview with Asus]" (in Russian). HW.by (Belorusian Iron Site). Archived from the original on 26 June 2009. http://www.hw.by/events/asus.html. Retrieved 4 August 2009. "Компания Asus образовалась в 1989 году [...] Ее название образовано от английского слова “Pegasus” [...] Была взята только часть названия – “asus”, чтобы быть в начале списка по алфавиту. [Translation: The Asus company formed in 1989 ... Its name is formed from the English word "Pegasus" ... [We] took only part of the name: "asus", in order to be at the beginning of alphabetical order.]"
  9. ^ "Company Profile". Official website. Asus. 2009. http://www.corpasia.net/taiwan/2357/i rwebsite_new/index.php?mod=profile. Retrieved 27 November 2009.
  10. ^ [1]
  11. ^ "Asus PhysX Card Ready". Vr-zone.com. http://www.vr-zone.com/?i=2724&s= 1. Retrieved 1 June 2010.
  12. ^ "Asus enters LCD TV market with TLW32001 32" LCD TV". Newlaunches.com. http://www.newlaunches.com/archives/a sus_enters_lcd_tv_market_with_tlw3200 1_32_lcd_tv.php. Retrieved 1 June 2010.
  13. ^ Asus and Lamborghini Join in Comprehensive Partnership
  14. ^ John, Walko (9 March 2006). "Microsoft Unfolds Origami, The 'On The Go' PC". InformationWeek. http://www.informationweek.com/news/m obility/business/showArticle.jhtml?ar ticleID=181502222. Retrieved 16 November 2009. "Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, Asus, and Founder, China’s second largest PC maker. The Samsung and Asus devices are expected to be in stores by April, and the Founder device in June."
  15. ^ "ASUSTeK and Gigabyte form joint venture". Digitimes.com. http://www.digitimes.com/mobos/a20060 808PR203.html. Retrieved 1 June 2010.
  16. ^ "Asus BD-ROM/DVD writer drive". 2007. Archived from the original on 13 September 2007. http://www.psu.com/Blu-ray-scores-maj or-new-supporter--a0001253-p0.php. Retrieved 9 September 2007.
  17. ^ "DailyTech". DailyTech. Archived from the original on 28 May 2010. http://www.dailytech.com/Asustek+to+S plit+Company+in+January/article7905.h tm. Retrieved 1 June 2010.
  18. ^ "Listing Particulars". http://www.pegatroncorp.com/download/ GDR_Listing_Particulars.pdf.
  19. ^ "New Asus Corporate Structure Zeroes Employee Pensions". Dailytech.com. Archived from the original on 5 June 2010. http://www.dailytech.com/New+Asus+Cor porate+Structure+Zeroes+Employee+Pens ions/article10206.htm. Retrieved 1 June 2010.
  20. ^ "Pegatron Corporation Listing Particulars". http://www.pegatroncorp.com/download/ GDR_Listing_Particulars.pdf.
  21. ^ Kubicki, Kristopher (3 January 2008). "New Asus Corporate Structure Zeroes Employee Pensions". DailyTech. http://www.dailytech.com/New+Asus+Cor porate+Structure+Zeroes+Employee+Pens ions/article10206.htm. Retrieved 28 March 2009. "Under the new corporate entity, Asus employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch."
  22. ^ "Open Handset Alliance". Open Handset Alliance. 9 December 2008. http://www.openhandsetalliance.com/pr ess_120908.html. Retrieved 1 June 2010.
  23. ^ http://www.pegatroncorp.com/download/ FinancialStatements_2010_1Q_eng.pdf
  24. ^ a b "Asustek, Garmin ending co-branding". The Taipei Times. 27 October 2010. Retrieved 13 May 2012. 
  25. ^ http://www.trendingtech.info/technolo gy/latest-thinnest-notebook-asus-u36- world-with-just-thickness-19-mm/
  26. ^ Spurbeck, Jared (2013-01-03). "Acer and Asus to Stop Making Netbooks". Yahoo!. Retrieved 2013-01-13. 
  27. ^ Condliffe, Jeff (2013-01-02). "Asus and Acer: The Netbook Is Dead". Gizmodo. http://gizmodo.com/5972429/asus-and-a cer-the-netbooks-is-dead. Retrieved 2013-02-13.
  28. ^ "2007 Corporate Sustainability Report." Asus. 10 of 67. Retrieved on 15 March 2010. "Asus has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan."
  29. ^ Buley, Taylor (8 December 2008). "Product of the Year: ASUSTeK's Eee PC". Forbes. Retrieved 1 June 2010. 
  30. ^ "Stuff Gadget Awards – Eee PC wins gadget of the year". Stuff.tv. Archived from the original on 29 June 2010. http://stuff.tv/News/Stuff-Gadget-Awa rds-Eee-PC-wins-gadget-of-the-year/10 854/. Retrieved 1 June 2010.
  31. ^ Annie Huang, Associated Press. "Taiwan's AsusTek launches Android-powered tablet." 25 March 2011.
  32. ^ Santo Domingo, Joel (2 June 2008). "Asus Debuts Desktop-Equivalent Eee PC". PCMag. Archived from the original on 24 April 2009. Retrieved 3 April 2009. "At the Computex show on Monday in Taipei, Taiwan, Asus introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the Asus EeePC." 
  33. ^ "AsusTek Computer Inc. – Desktop". Asus. http://www.asus.com/Desktop. Retrieved 1 December 2011.
  34. ^ "Search > O!Play". AsusTeK Computer Inc. http://www.asus.com/Search/?SearchKey =o!play. Retrieved 20 May 2012.
  35. ^ By Mobilewhack.com on 11 April 2008 3:05 am (11 April 2008). "Asus R700t TMC GPS Device : Specs, reviews and prices". Mobilewhack.com. http://www.mobilewhack.com/asus-r700t -tmc-gps-device/. Retrieved 1 June 2010.
  36. ^ http://rog.asus.com/about/
  37. ^ Asus, Official Website (28 February 2008). "Crystal Clear Audio Quality for Home Entertainment and Gaming". Retrieved 3 October 2011. 
  38. ^ Asus, Official Website (27 July 2008). "Asus Unveils Xonar D1 7.1 Audio Card: The High-fidelity PCI Variant to the Successful Xonar DX". Retrieved 3 October 2011. 
  39. ^ Asus, Official Website (31 December 2008). "Asus Reveals Xonar HDAV1.3 Series Sound Cards with World's First Dolby TrueHD Bit-Stream Feature for the New Blu-ray Era". Retrieved 3 October 2011. 
  40. ^ Asus, Official Website (15 May 2009). "Breaking the Boundaries in Sound Quality". Retrieved 3 October 2011. 
  41. ^ Asus, Official Website (18 May 2009). "Asus Unveils New Xonar HDAV Slim Sound Card". Retrieved 3 October 2011. 
  42. ^ Asus, Official Websiteq. "Xonar Xense". Xonar Xense. Asus. http://www.asus.com/Multimedia/Audio_ Cards/Xonar_Xense/#overview. Retrieved 3 October 2011.
  43. ^ Asus, Official Website (June 2010). "Asus Covers all the Multimedia Bases at Computex 2010". Retrieved 3 October 2011. 
  44. ^ Asus, Official Website (August 2010). "Asus Unveils the Xonar DG Gaming Sound Card". Retrieved 3 October 2011. 
  45. ^ Asus, Official Website. "Xonar DG Hear all, dominate all!". Xonar DG Hear all, dominate all!. Asus. http://www.asus.com/Multimedia/Audio_ Cards/Xonar_DG/#specifications. Retrieved 3 October 2011.
  46. ^ Ciaccia, Chris (27 June 2012). "Google Launches Nexus 7 Tablet". The Street.com. Retrieved 15 July 2012. 
  47. ^ http://www.forbes.com/sites/jasonevan gelho/2012/08/30/dell-and-asus-debut- inspired-windows-8-convertible-tablet s/
  48. ^ "Green Asus". Green Asus. http://green.asus.com/english. Retrieved 1 June 2010.
  49. ^ "Asus Conferred World's First EuP Certification for Portable Notebooks for Its N Series Notebooks". Asus. 2008. Archived from the original on 20 February 2009. http://green.asus.com/english/default .aspx?page=post&IDno=97&nkind =news. Retrieved 28 March 2009. "Asus' sustainability drive – Green Asus – which was initiated in 2000, pursues the Green Asus "Four Green Home Runs" in the design and production of each notebook, namely: Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing."[dead link]
  50. ^ "GreenAsus Management System". Official website. AsusTeK Computer Inc.. 2009. Archived from the original on 3 August 2008. http://web.archive.org/web/2008080304 2054/http://green.asus.com/english/de fault.aspx?page=postl1&Idno=3. Retrieved 27 November 2009.
  51. ^ a b c "GreenAsus News and Awards". Official website. AsusTeK Computer Inc.. 2009. Archived from the original on 3 August 2008. http://web.archive.org/web/2008080309 2057/http://green.asus.com/english/de fault.aspx?page=news. Retrieved 27 November 2009.
  52. ^ Epeat.net
  53. ^ "Asus, Intel Team up for PC Recycling in Taiwan". Pcworld.about.com. 22 April 2008. http://pcworld.about.com/od/officehar dware/Asus-Intel-Team-up-for-PC-Rec.h tm. Retrieved 1 June 2010.
  54. ^ "Asus Recycle". Recycling.asus.com. http://recycling.asus.com/AsusRecycle /PageContentShow.aspx?page=AboutSite. Retrieved 1 June 2010.
  55. ^ Collins, Barry (17 September 2008). "Asus ships software cracker on recovery DVD". PC Pro. Dennis Publishing. Archived from the original on 27 June 2009. http://www.pcpro.co.uk/news/224892/as us-ships-software-cracker-on-recovery -dvd.html. Retrieved 21 June 2009. "The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his Asus laptop."
  56. ^ "News: Asus ships software cracker on recovery DVD". PC Pro. 17 September 2008. http://www.pcpro.co.uk/news/224892/as us-ships-software-cracker-on-recovery -dvd.html. Retrieved 1 June 2010.
  57. ^ Cargile, Anthony (20 September 2008). "Asus Recovery DVD scandal: How it happened". The Coffee Desk. Archived from the original on 8 January 2011. http://thecoffeedesk.com/news/index.p hp/2008/09/20/asus-recovery-dvd-scand al-how-it-happened/. Retrieved 18 February 2011.
  58. ^ Lord, Timothy (22 September 2008). "How Asus Recovery Disks Ended Up Carrying Software Cracks". Slashdot. Geeknet, Inc.. http://tech.slashdot.org/tech/08/09/2 2/0149222.shtml. Retrieved 18 February 2011.

External links

(Sebelumnya) AsUnitAsymetrix (Berikutnya)