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Brightcove

Brightcove (NASDAQ: BCOV) is a Cambridge, Massachusetts-based company that produces an online video platform.

Contents

History

Brightcove was founded in 2004 by Jeremy Allaire, who now serves as CEO, and Bob Mason who now serves as CTO. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. In May of that year it established a distribution partnership with TiVo[1][2][3] and a content delivery partnership with Limelight Networks.

Coinciding with a series of deals with UK media companies, Brightcove opened an office in London in July 2007.

In November 2009, Brightcove was named as one of the top two U.S. video platform vendors.[4]

In April 2010, it was reported that Brightcove raised $12 million in fourth-round funding, nearing a total of $100 million, but still barely breaking even with the projected $50 million in annual revenue.[5]

In August 2010, Brightcove announced a content delivery partnertship with Akamai Technologies. Akamai & Brightcove Announce Global Alliance[6]

Internet TV partnerships

In December 2005 Brightcove partnered with Reuters to create a program to syndicate customized news video players.[7] In 2006, Brightcove completed Internet TV partnership deals with a number of large media companies including The New York Times Company (NYTimes.com and About.com),[8] Discovery Communications (Discovery Channel, Travel Channel), and Sony BMG among others. In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video[9] by signing deals with print media companies including Time Inc., TV Guide, and Washingtonpost.Newsweek Interactive.

Since then, a number of television and cable media companies have begun to use Brightcove as an alternate, non-exclusive distribution channel for their video content.[10]

Brightcove Studio

The Brightcove Studio was home to the Brightcove Internet TV platform. Geared toward professional video publishers, the studio was used to create, customize, distribute, and monetize video player widgets. Videos, lineups, players, and online channels were all created and managed through a content management system called the Brightcove Console, a Flex-based rich internet application. Monetization was achieved through video sales and advertising.

Technology

Brightcove.tv

Brightcove.tv was a video website dedicated to promoting Brightcove content. Every publisher who created a Brightcove account was assigned a channel, their own page on Brightcove.tv.

Publishers could customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description could be updated in the user's profile. The content of a channel was defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.

On December 17, 2008, Brightcove shut down Brightcove Network accounts that had not been upgraded to paid Brightcove platform accounts. At the same time, they shut down the Brightcove.TV website (which is separate from the corporate Brightcove website).[11]

App Cloud

In May 2011, Brightcove announced its App Cloud online product that is targeted at the development of mobile applications.[12] App Cloud allows companies to develop apps once using its online interface, and then deploy them as iPhone and Android native apps.[12]

App Cloud was made generally available in November 2011.[13] NBC used App Cloud to power its NBCU Screen It Emmy screener app for the iPad. The app allows 15,000 members of the Academy of Television Arts & Sciences who vote on the Emmy awards to gain authenticated access to view NBC's programs.[14]

Recognition

In 2009, Brightcove received Streaming Media Readers' Choice Award[15] and the CSI Product Award.[16] In 2010, it was named in Lead411's Daftar/Tabel -- Hottest Boston Companies.[17]

References

  1. ^ Lieberman, David (2006-05-09). "TiVo Hooks up with Internet Video and Ad Sales Service". http://www.usatoday.com. Retrieved 2010-04-26. 
  2. ^ Wingfield, Nick (2006-05-10). "TiVo to Offer Video From the Internet In Brightcove Deal". http://online.wsj.com/. 
  3. ^ "TiVo Links with Brightcove as PC-TV Lines Blur". http://www.news.com/. 2006-05-09. 
  4. ^ "Brightcove a top online video platform vendor". http://www.broadcastnow.co.uk/. 2009-11-10. 
  5. ^ "Brightcove raises $12M on way to IPO: More money down the online-video drain?". 2010-04-05. 
  6. ^ "Akamai & Brightcove Announce Global Alliance". Brightcove Blog. 
  7. ^ "Reuters video to get mass distribution". http://www.news.com/. 2005-12-20. 
  8. ^ "New York Times partners with Web-video firm". http://newyorkbusiness.com. 2006-02-08. 
  9. ^ Lieberman, David (2007-02-12). "Magazines start studios to join online video craze". http://www.usatoday.com/. Retrieved 2010-04-26. 
  10. ^ Schneider, Michael (2007-06-17). "Fox locks deal with Web TV service: Brightcove pacts with company". http://www.variety.com/. 
  11. ^ NewTeeVee.com (11/03/2008)
  12. ^ a b Devindra Hardawar, VentureBeat. "Brightcove steps into app creation biz with App Cloud." May 24, 2011.
  13. ^ Lawler, Ryan (November 30, 2011). "Brightcove launches cloud-based mobile app platform". Retrieved 26 March 2012. 
  14. ^ Richmond, Will (March 16, 2012). "Brightcove Powering NBCU's New Emmy Screener iPad". Retrieved 26 March 2012. 
  15. ^ The Envelope Please: The 2009 Streaming Media Readers' Choice Award Winners
  16. ^ CSI 2009 Awards shortlist
  17. ^ Lead411's Daftar/Tabel -- Hottest Boston Companies

External links

(Sebelumnya) Brigham Young UniversityBrightWork (software) (Berikutnya)