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Gaikai

Gaikai
TypeSubsidiary
Foundation dateNovember 2008
HeadquartersAliso Viejo, California[1], USA
Founder(s)David Perry, Rui Pereira, Andrew Gault
Key peopleDavid Perry, Mark Anderson, Rui Pereira, Robert Stevenson, Ueli Gallizzi, Ryan Breed, Colin DuPre
ServicesCloud gaming, game streaming technology, gaming on demand, remote play, video game and software advertising and distribution service
ParentSony Computer Entertainment
Websitewww.gaikai.com

Gaikai (Japanese for an expansive outdoor space and for "open ocean(外海)") is a cloud-based gaming service that allows users to play high-end PC and console video games rendered on remote servers via internet streaming, and instantly demo games and applications from a webpage or any internet-connected device.[2] The company announced many partners using the technology from 2010 through 2012 including game publishers, web portals, retailers and consumer electronics manufacturers. On July 2, 2012, Sony Computer Entertainment announced that a formal agreement had been reached to acquire the company for $380 million USD with plans of establishing their own new cloud-based gaming service.[3]


Contents

Service

Gaikai's streaming service can be embedded on either game-related websites and microsites, social media sites like Facebook,[4] or within specific products (such as smart mobile devices or digital TVs[5]), as determined by the publisher.[6] Users are not forced to navigate to an online portal in which they have to register to be able to access the games and do not need to download any software.[7]

Gaikai operates Open Platform and Ad Network models for its cloud gaming service.[8] In the ad network model, at the end of the demo, the customer is given the option to purchase the game or product from a local retailer, online store or direct-to-drive download service.[9] The open platform model allows streaming full games to PCs, digital TVs, tablets and smart mobile devices.[10]

Gaikai's proprietary technology runs inside web browsers, in part, by using previously installed plug-ins such as Java or Adobe Flash, or without using any plug-ins as demonstrated at Google I/O 2012, where Gaikai demonstrated a version of the service using the Google Native Client (NaCl).[11] A demo video of the service at GDC San Francisco 2010 showed Call of Duty 4: Modern Warfare, World of Warcraft, EVE Online, Spore, Mario Kart 64 and Adobe Photoshop all running in Adobe Flash player.[12] In May 2010, Gaikai demonstrated World of Warcraft running on the iPad using its game streaming technology.[13] Gaikai recommends an Internet connection of 5 Mbit/s or faster, and a 3 Mbit/s connection meets the minimum system requirements.[14]

On February 27, 2011, Gaikai's technology officially came out of a public Beta test and launched internationally with Dead Space 2, The Sims 3, Spore, and Mass Effect 2.[15]

The Gaikai Affiliate Network[16] was launched on June 2, 2011[17] reaching over 10 million monthly active users by late 2011.[4] Websites who join the network are able to stream high-end PC games as embedded advertising, and in exchange receive a share of the marketing revenue generated from games streamed to consumers, who play the demos free of charge.[18]

As of late 2011, Gaikai enabled games have also been integrated into YouTube,[19] EA's Origin,[20] and Ubisoft's UBIShop.

In April 2012, Gaikai launched its service embedded inside Facebook[21] allowing games to be streamed directly in the Facebook canvas.[22]

In May 2012, Gaikai announced its first mobile partnership, streaming games to the Wikipad[23] tablet.

In June 2012, Samsung announced its cloud gaming service powered by Gaikai to stream AAA games to its high end LED Smart TVs.[24]

On July 2, 2012 shortly after rumors on the Internet started to appear, Sony Computer Entertainment announced that it had reached an agreement to acquire the cloud-based service for $380 million USD.[25]

In October 2012, Gaikai launched their revamped website teasing top PlayStation branded titles including God of War, Infamous and LittleBigPlanet among other titles.[26]

On February 20, 2013, Gaikai announced that PSone, PlayStation 2, and PlayStation 3 titles would be made available for Sony's upcoming PlayStation 4 console in addition to features like Remote Play for PlayStation Vita.[27][28]

Investors

Before the acquisition by Sony Computer Entertainment, Gaikai was funded by Intel Capital, Limelight Networks, Rustic Canyon Partners, Benchmark Capital, TriplePoint Capital, NEA and Qualcomm.[29][30]

Announced Partnerships

References

  1. ^ http://www.gaikai.com/careers
  2. ^ "What is Gaikai?". Retrieved 2011-05-10. 
  3. ^ "Sony To Acquire Cloud Gaming Startup Gaikai For $380 Million". Retrieved 2012-07-02. 
  4. ^ a b "Gaikai to add 10 million monthly active users by fall 2011". 2011-06-24. Retrieved 2011-07-05. 
  5. ^ "Perry promises Gaikai on TVs by 2012". 2011-06-10. Retrieved 2011-07-05. 
  6. ^ Nelson, Randy (2010-03-11). "Gaikai will be fee-free, utilize 300 data centers in the US". Joystiq.com. Retrieved 201-07-21. 
  7. ^ "Gaikai FAQ". Retrieved 2011-07-05. 
  8. ^ "Gaikai Open Cloud Gaming Platform". Retrieved 2010-06-18. 
  9. ^ Nunnely, Stephany. "OnLive Subscription Service will Draw Customers to Gaikai, Says Perry". Retrieved 2010-03-29. 
  10. ^ "Gaikai: Open Platform". Retrieved 2010-06-18. 
  11. ^ "Gaikai ported to Chrome Native Client, which is a bigger deal than it sounds". Retrieved 2012-07-02. 
  12. ^ Sinclair, Brendan (2009-07-01). "David Perry Demos Gaikai Game Streaming". Retrieved 2010-03-29. 
  13. ^ Zimmerman, Conrad (2010-05-03). "World of Warcraft running on an iPad?". Retrieved 2011-05-11. 
  14. ^ "Gaikai FAQ". Retrieved 2011-11-20. 
  15. ^ Perry, David (2011-02-27). "DPerry.com: Gaikai is Live!". Retrieved 2011-03-07. 
  16. ^ "Gaikai Affiliate Network". Retrieved 2011-07-05. 
  17. ^ "Gaikai Affiliate Network Launches with ‘The Escapist’". 2011-06-02. Retrieved 2011-07-05. 
  18. ^ "Gaikai Affiliate Network Launches with `The Escapist`". Reuters. 2011-06-02. Retrieved 2011-07-05. 
  19. ^ Good,Owen (2011-10-20). "Right Now You Can Play a Console-Quality Video Game from … YouTube?". Kotaku. Retrieved 2012-01-16. 
  20. ^ Greenwald,Will (2011-11-03). "Origin". PC Magazine. Retrieved 2012-01-16. 
  21. ^ Gaudiosi, John (2012-04-11). "David Perry Brings Gaikai Cloud Gaming To Facebook". Forbes. Retrieved 2012-06-18. 
  22. ^ http://apps.facebook.com/gaikai-games /. Retrieved 2012-06-18. Missing or empty |title= (help)
  23. ^ "Gaikai announces Wikipad game streaming". 2012-05-02. Retrieved 2012-06-18. 
  24. ^ "SAMSUNG Set to Become a Major Force in the Video Game Industry". 2012-06-05. Retrieved 2012-06-18. 
  25. ^ "Sony Computer Entertainment to Acquire Gaikai Inc., a Leading Interactive Cloud Gaming Company". 2012-07-01. Retrieved 2012-07-02. 
  26. ^ "Gaikai’s New Website Teases PlayStation Titles". 2012-10-11. Retrieved 2012-10-11. 
  27. ^ "PlayStation 4 will stream PS1, PS2, PS3 games". 
  28. ^ Spencer (2013-02-20). "PlayStation 4 Won’t Play PlayStation 3 Games, Coming This Holiday". Siliconera. Retrieved 2013-02-20. 
  29. ^ "Gaikai Raises $10 Million For PC Games In The Browser". 2010-05-04. Retrieved 2011-04-07. 
  30. ^ "Cloud-Based Game Streaming Service Gaikai Raises $30M From Qualcomm, NEA And Others". 2011-07-20. Retrieved 2011-07-29. 
  31. ^ Caoili,Eric (2010-06-17). "E3: Gaikai, EA Partner For Streaming PC Games". Retrieved 2011-05-11. 
  32. ^ a b "Intel Capital and Limelight Networks Make Strategic Investments Into Gaikai". 2010-07-20. Retrieved 2011-05-11. 
  33. ^ Ferry (2011-03-08). "Play Gaikai Games". Retrieved 2012-07-02. 
  34. ^ Takahashi,Dean (2011-04-05). "Bigfoot Networks allies with Gaikai to deliver super-fast game streaming". Retrieved 2011-05-10. 
  35. ^ "Gaikai Affiliate Network Launches with ‘The Escapist’". 2011-06-02. Retrieved 2011-07-05. 
  36. ^ Purchese,Robert (2011-06-08). "Play games on Eurogamer using Gaikai". Retrieved 2011-07-05. 
  37. ^ Takahashi,Dean (2011-06-21). "Gaikai scores a whopper of a game distribution deal with Walmart.com". Retrieved 2011-07-05. 
  38. ^ Snider,Mike (2011-07-05). "Capcom teams up with cloud video game company Gaikai". USA Today. Retrieved 2011-07-05. 
  39. ^ Ivan,Tom (2011-08-22). "Gaikai signs CD Projekt streaming deal". EDGE. Retrieved 2012-01-16. 
  40. ^ "Level 3 Powers Gaikai's State-of-the-Art, Cloud-Based Streaming Video Game Experiences". 2011-10-11. Retrieved 2012-01-16. 
  41. ^ a b c Takahashi,Dean (2012-01-04). "Gaikai thriving with streaming game demo deals from Best Buy and others (exclusive)". VentureBeat. Retrieved 2012-01-16. 
  42. ^ Buckley, Sean (2012-01-10). "Gaikai partners with LG to power Smart TV gaming service". Engadget. Retrieved 2012-01-16. 
  43. ^ Dring, Christopher (2012-01-12). "Green Man Gaming partners with Gaikai". MCV. Retrieved 2012-01-16. 
  44. ^ Martin, Matt (2012-03-02). "GAME signs with Gaikai for streaming game demos". Retrieved 2012-06-18. 
  45. ^ Burns, Chris (2012-03-09). "LOTR Online and D&D Online going cloud streaming". Retrieved 2012-06-18. 
  46. ^ "Instant Fun at No Cost: Gamesload Launches Germany's First Free Cloud Gaming Offering". 2012-04-30. Retrieved 2012-06-18. 
  47. ^ Weber, Rachel (2012-02-05). "Gaikai partners with Wikipad tablet". Retrieved 2012-06-18. 
  48. ^ Takahashi, Dean (2012-05-15). "Nvidia poised to change gaming with cloud graphics chips". Retrieved 2012-06-18. 
  49. ^ Gaudiosi, John (2012-05-15). "Nvidia, Gaikai partner with Meteor to broaden Hawken launch". Retrieved 2012-06-18. 
  50. ^ Tipps, Seth (2012-05-22). "Gaikai signs Autodesk for multiplatform interface". Retrieved 2012-06-18. 
  51. ^ Olivetti, Justin (2012-06-04). "TERA offers instant streaming demo courtesy of Gaikai". Retrieved 2012-06-18. 
  52. ^ Samsung U.S. News Center (2012-06-05). "SAMSUNG Set to Become a Major Force in the Video Game Industry". Retrieved 2012-06-18. 
  53. ^ "Gaikai Inks Deal with Machinima". 2012-06-05. Retrieved 2012-06-18. 

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