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HTC

HTC Corporation
宏達國際電子股份有限公司
TypePublic
Traded asTWSE: 2498
IndustryTelecommunications equipment
Founded1997
HeadquartersTaoyuan City, Taiwan
Area servedWorldwide
Key peopleCher Wang, Chairwoman
Peter Chou, CEO and President
Fred Liu, COO
ProductsSmartphones, Tablets
RevenueIncrease$9.449 billion USD (2011)[1]
Operating incomeIncrease$1.496 billion USD (2011)
Net incomeIncrease$1.240 billion USD (2011)[1]
Total assetsIncrease$6.454 billion USD (2011)[1]
Total equityIncrease$2.533 billion USD (2011)[1]
Employees16,846 (2012-3-31)[2]
ParentVIA Group
SubsidiariesBeats Electronics
S3 Graphics
Dashwire
Zoodles
Saffron Digital
WebsiteHTC.com
The HTC headquarters in Taoyuan City

HTC Corporation (Chinese: 宏達國際電子股份有限公司; pinyin: Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī, lit. Great Achievement International Electronics Corporation) (TWSE: 2498), formerly High Tech Computer Corporation,[3] is a Taiwanese manufacturer of smartphones and tablets. Initially making smartphones based mostly on Microsoft's Windows Mobile operating system (OS) software, HTC expanded its focus in 2009 to devices based on the Android OS, and in 2010 to Windows Phone OS.

HTC is a member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the advancement of the Android mobile device platform.[4] The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1 or Era G1, was the first phone on the market to use the Android mobile device platform.

Contents

History

Cher Wang (王雪紅), H.T.Cho (卓火土), and Peter Chou (周永明) founded HTC in 1997.[5] Initially a manufacturer of notebook computers, HTC began designing some of the world's first touch and wireless hand-held devices in 1998.[6] The company has a rich heritage of many "firsts", including creating the first Microsoft-powered smartphone (2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world's first touch-screen smartphones, appeared in 2000. As an ODM (original design manufacturer) for HP and Palm, HTC built the HP iPAQ and the Palm Treo 650. In 2007 HTC acquired the mobile-device company Dopod International.[7]

In June 2010, the company launched the HTC Evo 4G, the first 4G-capable phone in the United States.[8] In July 2010, HTC announced it would begin selling smartphones in China under its own brand name in a partnership with China Mobile.[9] In 2010 HTC sold over 24.6 million handsets, up 111% over 2009.[10]

At the Mobile World Congress on 16 February 2011 the GSMA named HTC the "Device Manufacturer of the Year" for 2011.[11] In April 2011, the company's market value surpassed that of Nokia, making HTC the third-largest smartphone-maker in the world behind Apple and Samsung.[12]

On 6 July 2011 it was announced that HTC would buy VIA Technologies' stake in S3 Graphics, thus becoming the majority owner of S3.[13][14] On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership with Beats Electronics involving acquiring 51 percent of Beats' shares.[15][16]

The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion.[17][18]

Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. by 24 percent, ahead of Samsung's 21 percent, Apple Inc.'s 20 percent and BlackBerry's 9 percent. HTC Corporation made different models for each operator.[19]

During early 2012, HTC lost much of this U.S. market share thanks to increased competition from Samsung and Apple Inc..[20] According to analyst firm comScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013.[21] Many analysts believe that the company's newest flagship phone, the HTC One (device), will provide a great opportunity to win back support from customers. This phone means so much to the company that current Chief Executive Peter Chou has told executives that he will step down if the phone fails. [22]. However, the 2013 first quarter results saw its year-over-year profit drop by 98.1%, making it the smallest ever profit for HTC till date; one of the factors for the dip being the delay in the launch of HTC One. [23]


Patent wars

Main articles: Smartphone wars and Apple Inc. litigation#Apple v. HTC

In March 2010, Apple Inc. filed a complaint with the US International Trade Commission claiming infringement of 20 of its patents covering aspects of the iPhone user interface and hardware.[24] HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones.[25] HTC also filed a complaint against Apple for infringing on 5 of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia.[26][27] Apple expanded its original complaint by adding two more patents.[28]

On November 10, 2012, Apple and HTC reached a 10-year license-agreement covering current and future patents held by the two companies. The terms of the agreement remain confidential.

Corporate information

HTC's chairwoman is Cher Wang who is the daughter of the late Wang Yung-ching, Taiwan's petrochemical industrial giant and one of Taiwan's wealthiest people.[6] Peter Chou serves as President and CEO,[29] and HT Cho as Director of the Board and Chairman of HTC Foundation.[30] HTC's CFO is Hui-Ming Cheng.[31] In addition to being chair of HTC, Cher Wang is also acting chair of VIA Technologies.[6] HTC's main divisions, including the IA (Information Appliance) engineering division and the WM (Wireless Mobile) engineering division, are ISO 9001/ISO 14001-qualified facilities.[32]

The company's growth has accelerated dramatically since being chosen by Microsoft as a hardware platform development partner for the Windows Mobile operating system (based on Windows CE). HTC also works with Google to build mobile phones running Google's Android mobile OS such as the Nexus One.[33] HTC's sales revenue totalled $2.2 billion for 2005, a 102% increase from the prior year. It was listed as the fastest-growing tech company in BusinessWeek's Info Tech 100.[34]

HTC has invested strongly in research and development, which accounts for a quarter of its employees.[5] The company's North American headquarters are located in Bellevue, Washington.[35] HTC runs a software design office in Seattle (near its North American headquarters) where it designs its own interface for its phones.[36] In 2011, HTC also opened a research and development office in Durham, North Carolina, a location the company chose over Seattle and Atlanta,[37] to focus on multiple areas of wireless technology.[38]

Product range and branding

Main article: Daftar/Tabel -- HTC phones

When HTC was founded it was strictly an original design manufacturer,[39] selling devices such as the HTC Wizard as the T-Mobile MDA and the Cingular 8125. The company focused on telecom operators who were willing to pay a contract manufacturer for customized products.[40] Today, HTC primarily releases and markets its smartphones under the HTC name;[29][40] ranking as the 98th top brand on Interbrand’s Best Global Brands 2011 report.[41]

Innovations

On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the world.[42] Bloomberg reports that HTC is assessing creating its own mobile operating system to compete with Apple's iOS, Google's Android, and Microsoft's Windows Phone.[43] On May 27, 2011, in response to customer feedback, HTC announced that they will no longer lock the bootloaders on their Android based phones.[44] Since then, customers are now able to unlock the bootloaders of most of HTC's Android product line through the use of HTC's Developer website, HTCDev.com. This however voids a handset's warranty period.

HTC launched its smartphones in Myanmar on January 14, which will come with the world’s most advanced Burmese language on-screen keyboard.[45]

Sports sponsorship

Cycling

HTC sponsored the HTC-Highroad cycling team, the most successful team in professional cycling from 2009 to 2011.[46] The Team disbanded in late 2011 due to lack of sponsorship and investment.[47]

Football

HTC struck a deal with UEFA in 2012 to become the official mobile phone supplier of the Champions League and Europa League.[48] The contract will last for 3 years and makes HTC one of the main sponsors of the two competitions.

HTC Settlement

In February 2013 HTC settled with the U.S. Federal Trade Commission concerning lax security on more than 18 million smartphones and tablets[49] it had shipped to customers[50] and agreed to security patches. This was the first lawsuit ever brought by the FTC against a mobile device manufacturer.[51]

See also

Portal iconCompanies portal
  • Daftar/Tabel -- HTC phones
  • TouchFLO
  • TouchFLO 3D
  • HTC Sense

References

  1. ^ a b c d "2498 Balance Sheet - HTC Corp - Blomberg". Retrieved 2012-04-07. 
  2. ^ "HTC Investor Relations - About HTC". HTC. Retrieved 2011-11-02. 
  3. ^ "HTC Corporation: Snapshot". Bloomberg Business Week. Retrieved 2011-01-06. 
  4. ^ "Google unveils cell phone software and alliance". CNET News. 2007-11-05. Retrieved 2010-07-08. 
  5. ^ a b "About HTC". HTC Corporation. Retrieved 2013-01-01. 
  6. ^ a b c Laura Holson (2008-10-26). "With Smartphones, Cher Wang Made Her Own Fortune". The New York Times. Retrieved 2010-07-08. 
  7. ^ Damian Koh (2007-05-11). "Dopod to assume HTC name". ZDNet. Retrieved 2012-12-20. 
  8. ^ "The Wait is Over - America's First 3G/4G Phone, HTC EVO(TM) 4G, Available Nationwide Today,..". Forbes. 2010-06-04. Retrieved 2010-07-08. [dead link]
  9. ^ Chao, Loretta (2010-07-27). "HTC to Sell Branded Smartphones in Mainland Push". The Wall Street Journal. Retrieved 2010-07-27. 
  10. ^ "HTC mobile phone shipments and revenues skyrocket in 2010". IntoMobile. 2011-01-21. Retrieved 2011-01-22. 
  11. ^ HTC Wins Device Manufacturer of the Year at Annual Global Mobile Awards
  12. ^ "Smartphone Upstart HTC Triples Earnings As Sales Double". Forbes. 2011-04-08. Retrieved 2011-04-08. 
  13. ^ DailyTech - VIA, WTI Sell Stakes in S3 Graphics to HTC
  14. ^ About HTC
  15. ^ "HTC's Big Announcement: HTC To Acquire Majority Stake In Beats By Dr. Dre". August 11, 2011. 
  16. ^ Anderson, Ash. "HTC to Invest $300M in Beats Audio". http://www.keynoodle.com/htc-to-inves t-300m-in-beats-audio/. KeyNoodle. Retrieved 11 August 2011. 
  17. ^ "Top 100 global brands 2011: Taiwan-based HTC jumps onto the list for the first time". Taiwan News. 2011-10-05. Retrieved 2011-10-05. 
  18. ^ "2011 Ranking of the Top 100 Brands". Interbrand. Retrieved 2011-10-05. 
  19. ^ Culpan, Tim; Miller, Hugo (November 2, 2011). "HTC Takes Lead in U.S. Smartphone Market as Apple, RIM Decline". Bloomberg. 
  20. ^ Culpan, Tim (February 6, 2012). "HTC Trails Estimates as It Awaits New Models". Bloomberg. 
  21. ^ Flosi, Stephanie (April 4,2013). "comScore Reports February 2013 U.S. Smartphone Subscriber Market Share". comScore. 
  22. ^ "HTC Delays Launch of New Phone". Wall Street Journal. March 19, 2013. 
  23. ^ http://www.informationweek.com/hardwa re/handheld/htc-one-delay-costly-prof it-drops-98/240152454
  24. ^ Andrew Vanacore (2010-03-02). "Apple suing phone maker HTC over iPhone patents". Bloomberg Businessweek. Retrieved 2010-07-07. 
  25. ^ "HTC Disagrees with Apple's Actions". HTC Corporation. 2010-03-17. Retrieved 2010-07-08. 
  26. ^ "HTC Sues Apple for Patent Infringement". HTC Corporation. 2010-05-12. Retrieved 2010-07-08. 
  27. ^ "US trade body to look into HTC complaint against Apple". AFP. 2010-06-11. Retrieved 2010-07-07. 
  28. ^ "Apple expands patent infringement suit against HTC". Wired Magazine. November 12, 2012. Retrieved November 12, 2012. 
  29. ^ a b Elizabeth Woyke (2009-10-28). "HTC CEO on Android, Verizon, Microsoft". Forbes. Retrieved 2010-07-08. 
  30. ^ "HTC June 2009 Sales Report". redOrbit. 2009-08-03. Retrieved 2010-07-08. 
  31. ^ "Update 1: Taiwan's HTC sees 2008 sales at high end of target". Reuters UK. 2008-09-12. Retrieved 2010-07-08. 
  32. ^ "HTC company profile". PhoneDog. Retrieved 2010-07-08. 
  33. ^ http://www.theregister.co.uk/2010/01/ 05/google_nexus_one_announcement/
  34. ^ The IT 100 Companies: The Leading Tech Companies of 2005
  35. ^ "About HTC - Contact Us". Retrieved 6 August 2010. 
  36. ^ "HTC Launches Multi-Million Dollar Ad Campaign About ‘You’ To Become Household Name". mocoNews. 26 October 2009. 
  37. ^ Bracken, David (2010-12-22). "HTC will come to Triangle". News & Observer. Retrieved 2010-12-22. 
  38. ^ Lance Whitney (2010-12-21). "HTC opening R&D office to focus on wireless tech". CNET News. Retrieved 2010-12-22. 
  39. ^ "UPDATE 1-Taiwan's HTC sees 2008 sales at high end of target". Reuters UK. 2008-09-12. Retrieved 2010-07-08. 
  40. ^ a b Russell Flannery (2006-01-09). "Cher Dividend". Forbes. Retrieved 2010-07-08. 
  41. ^ 2011 Ranking of the Top 100 Brands
  42. ^ Macsai, Dan (2010-02-17). "Most Innovative Companies - 2010: HTC". Fast Company. Retrieved 2010-07-08. 
  43. ^ Nosowitz, Dan (April 14, 2010). "HTC "Continues to Assess" Making Their Own Smartphone OS--or Buying One from Palm". Fast Company 
  44. ^ Hildenbrand, Jerry (May 27, 2011). "HTC: No more locked bootloaders" 
  45. ^ "HTC beats rivals with Burmese fonts". Investvine.com. 2013-01-16. Retrieved 2013-02-03. 
  46. ^ Home - Team High Road Sports
  47. ^ HTC-Highroad Ends Sponsorship Search - Team High Road Sports
  48. ^ HTC becomes Champions League sponsor
  49. ^ https://www.nytimes.com/2013/02/23/bu siness/htc-settles-ftc-charges-over-s ecurity-flaws-in-devices.html?hpw
  50. ^ "HTC America Settles FTC Charges It Failed to Secure Millions of Mobile Devices Shipped to Consumers". Ftc.gov. 2013-02-22. Retrieved 2013-03-03. 
  51. ^ Fair, Lesley. "Device Squad: The story behind the FTC's first case against a mobile device maker | BCP Business Center". Business.ftc.gov. Retrieved 2013-03-03. 

External links

(Sebelumnya) HSL and HSVHTC Dream (Berikutnya)